Creative Direction & Design

Hi, I’m Alex.

I'm a designer and creative marketer with a passion for building brands people connect with. Over the past nine years, I've worked with brands ranging from Patagonia to one of the Southeast's largest climbing gyms, creating everything from websites and social media campaigns to apparel and coffee packaging.

I love turning ideas and dreams into a reality that's both visually compelling and strategically effective.

The Climb Gyms | Director of Marketing

Creative Direction • Brand Identity • Website Design • Campaign Design • Apparel • Social Media • Print Design

Served as creative lead for one of the Southeast's largest climbing brands, developing campaigns, visual identity, photography, content strategy, and creative assets across five gym locations. Key projects included full rebrand, website design, creation and management of Shopify store and the opening of Climb’s 5th location, Climb Kraft.

Patagonia Nashville | Marketing Coordinator

Retail Marketing • Brand Activation • Photography • Community Events • Print Design • Social Media

Supported the launch of Patagonia Nashville and its local retail marketing through campaign graphics, digital assets, community partnerships, events, and in-store brand experiences. The role required creating locally relevant work while maintaining the standards and visual identity of an established global brand.

Tradeshow Stop | Director of Sales & Marketing

Creative Direction • Branding • Website Design • Exhibit Design • Print Design • Content Strategy

Lead creative direction and marketing for a national trade show display company, overseeing brand development, website design, digital campaigns, photography, and sales materials. I also help translate client brands into custom exhibit environments designed for companies across a wide range of industries.