Making brands look good is easy. Making people care is the goal.
Over the past nine years, I've helped brands—from Patagonia to one of the Southeast's largest climbing gyms—bring ideas to life through branding, websites, campaigns, apparel, packaging, and more. I love turning big ideas into work that feels authentic, intentional, and impossible to ignore.
Building a Lifestyle Brand
The Climb Gyms | Director of Marketing
Creative Direction • Brand Identity • Website Design • Campaign Design • Apparel • Social Media • Print Design
Served as creative lead for one of the Southeast's largest climbing brands, developing campaigns, visual identity, photography, content strategy, and creative assets across five gym locations. Key projects included full rebrand, website design, creation and management of Shopify store and the opening of Climb’s 5th location, Climb Kraft.
Apparel & Product Design
Designed seasonal apparel, merchandise, and branded products for five gym locations and Climb Kraft Coffee.
Supporting an Iconic Outdoor Brand
Patagonia Nashville | Marketing Coordinator
Retail Marketing • Brand Activation • Photography • Community Events • Print Design • Social Media
Supported the launch of Patagonia Nashville and its local retail marketing through campaign graphics, digital assets, community partnerships, events, and in-store brand experiences. The role required creating locally relevant work while maintaining the standards and visual identity of an established global brand.
Designing for Experiential Marketing
Tradeshow Stop | Director of Sales & Marketing
Creative Direction • Branding • Website Design • Exhibit Design • Print Design • Content Strategy
Lead creative direction and marketing for a national trade show display company, overseeing brand development, website design, digital campaigns, photography, and sales materials. I also help translate client brands into custom exhibit environments designed for companies across a wide range of industries.
